Permanent SEO & Content Marketing Specialist | OUTsurance Vacancies
Job Description
OUTsurance Vacancies – SEO & Content Marketing Specialist
Location: Centurion, Gauteng
Company: OUTsurance
Job Type: Permanent
Job Sector: Digital Marketing
Company Description
OUTsurance has been propelling the South African insurance industry forward for the last 27 years. As leaders in the field, we’re committed to innovation in digital solutions while staying true to our human values. Our success is driven by exceptional employees who excel in a dynamic and rewarding environment. If you’re looking to grow your career in a fun and high-energy workplace, this could be the perfect opportunity for you.
Why Join OUTsurance?
- OUTsurance is a Top Employer South Africa since 2022. Our vision is to be a great place to work where you always get something OUT.
- Our winning, inclusive culture celebrates diversity.
- Enjoy great rewards, recognition, and benefits, including medical aid, pension fund, and group life coverage.
- Grow with us—we prioritize talent, train skills, and promote from within.
- Experience a supportive workplace with wellness programs, free counseling, and volunteer initiatives.
Job Description
We’re looking for an SEO & Content Marketing Specialist to lead our organic growth strategy with expertise in technical SEO, AI-driven content optimization, and digital marketing. This role is perfect for a data-driven professional who understands evolving search behaviors and can enhance our brand’s visibility through strategic content and SEO best practices.
SEO Strategy & Technical Execution
- Conduct keyword and intent research, including AI-generated queries and semantic search trends.
- Perform technical SEO audits and implement on-page optimizations (metadata, internal linking, page speed).
- Optimize content for AI-powered search tools (Google SGE, Bing Copilot).
- Implement structured data and schema markup.
- Monitor crawl errors and collaborate with developers on SEO-friendly UX.
Content Marketing & Website Management
- Develop AI-aligned content strategies for maximum visibility.
- Write and optimize content for clarity, structure, and AI summarization.
- Manage updates via CMS platforms (WordPress, Sitecore).
- Collaborate with creators and designers on SEO-driven content.
- Promote content and analyze performance using analytics tools.
Backlink Outreach & Authority Building
- Execute link-building strategies to boost domain authority.
- Engage with influencers and high-authority websites.
- Track and report on backlink performance.
AI & Search Innovation
- Stay updated on AI search trends (Google SGE, AI Overviews).
- Experiment with AI tools to enhance content creation.
- Educate teams on AI-friendly SEO practices.
Data Analysis & Reporting
- Analyze performance using tools like Google Analytics, SEMrush, Ahrefs.
- Build dashboards and reports for actionable insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years in SEO and content marketing.
- Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs).
- Strong writing skills with attention to content structure.
- Experience with CMS platforms and technical SEO.
- Advanced Excel skills (pivot tables, formulas).
- Understanding of AI’s impact on content discovery.
Preferred Skills
- Google Analytics or SEO certifications.
- AI search optimization experience (voice assistants, featured snippets).
- Basic HTML/CSS knowledge.
- Experience with AI content tools (Surfer SEO, Jasper).
- Knowledge of E-E-A-T principles.
- Familiarity with marketing automation tools.
Key Competencies
- Strategic, analytical thinking.
- Adaptability to new technologies.
- Strong communication and collaboration.
- Passion for continuous learning.
- Data-driven decision-making.
Additional Information
The ideal candidate will embody OUTsurance’s values: Awesome Service, Dynamic, Honest, Human, Passionate, and Recognition. Preference will be given to candidates from designated groups in line with our Employment Equity goals.
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How to Apply
To apply for this position, click the “Apply Now” button or follow the specific instructions provided in the job description. Ensure that your CV and supporting documents are up to date and relevant to the position.
Please note: This job posting may be closed at any time by the employer, either due to internal recruitment policies, legal requirements, or once a suitable candidate has been found. We encourage you to apply as early as possible.
Only shortlisted candidates will be contacted.
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