Marketing Manager

Company: FlySafair Careers

Job Description

The Marketing Manager is responsible for driving integrated marketing strategies that strengthen brand presence, support business objectives, and enhance customer engagement across all channels.

Key Responsibilities

• Execute comprehensive marketing strategies aligned with organisational goals and commercial objectives.

• Analyse market dynamics, competitor activity, and customer insights to identify trends, opportunities, and points of differentiation.

• Lead innovation initiatives by adopting new marketing technologies and advancing digital transformation within the marketing function.

• Ensure all marketing activities comply with industry regulations, advertising standards, and data privacy legislation.

• Plan, implement, and optimise marketing campaigns across digital, social media, public relations, and traditional platforms.

• Monitor, analyse, and report on campaign performance, KPIs, and ROI, providing actionable insights to stakeholders.

• Manage PR and media strategies, maintaining strong relationships with local media and key partners.

• Act as a backup media spokesperson, handling interviews and media queries when required.

• Define and maintain strategic brand positioning and messaging to ensure ongoing relevance with target audiences.

• Maintain emergency communication and crisis management plans to ensure organisational readiness.

• Protect and strengthen brand integrity by ensuring consistency across all customer touchpoints.

• Manage and optimise marketing budgets, ensuring effective allocation of resources and value generation.

• Track budget utilisation and report progress against strategic and operational objectives.

• Prepare executive-level presentations and reports to support leadership decision-making.

• Manage external agencies, including briefing, performance management, and budget negotiations.

• Build and manage strategic partnerships and sponsorships to enhance brand visibility and reach.

• Collaborate with internal teams including Business Development, Customer Service, Operations, and IT to align marketing initiatives with broader business priorities.

• Lead, mentor, and develop the marketing team, ensuring clear direction and accountability.

• Foster a high-performance, collaborative, and innovative team culture.

• Handle sensitive and confidential matters with professionalism, discretion, and sound judgment.

Job Requirements

• Grade 12 or equivalent (Essential).

• Degree in Marketing, Business, Communications, or a related field (Essential).

• Minimum of 10 years’ marketing experience within a mid-sized organisation, including at least 3 years in a managerial role (Essential).

• Willingness to work outside of standard business hours when required.

Personal Attributes

• Professional with high personal integrity.

• Creative, strategic, and results driven.

• Immaculate timekeeping and strong organisational discipline.

• Flexible, adaptable, and reliable.

• Discreet with the ability to maintain confidentiality.

• Persuasive, influential, and proactive.

• Ethical, accountable, and tactful.

• Process-focused with a strong outcomes orientation.

• Self-motivated with strong leadership presence.

Application Guideline

• Email applications will not be accepted.

• Preference will be given to members of under-represented designated groups.

• If no feedback is received within two weeks of the closing date, please consider the application unsuccessful.

FlySafair Reserves the Right

• Not to proceed with this vacancy.

• To appoint candidates based on its operational requirements.