Job Description

Value Vacancies – Forecourt Sales Representative

Forecourt Sales Representative

Company: Value Vacancies

Purpose of the Job
The Forecourt Sales Representative is responsible for managing and growing sales within petrol station forecourts and related convenience outlets. The role requires a strong understanding of forecourt operations, effective relationship management, and the ability to work in a high-volume, fast-paced environment with frequent stock turnover.

Key Responsibilities

• Develop and grow accounts within the forecourt and convenience retail segment, focusing on beverage and snack categories.
• Manage private label products and ensure proper execution.
• Provide high-frequency service to maintain product availability and merchandising standards.
• Build strong relationships with site managers and forecourt staff.
• Monitor stock levels and coordinate timely replenishment to prevent out-of-stock situations.
• Manage promotional activations, including handling the Promotions Catalogue and executing sales according to promotions received.
• Track SKU performance, particularly fast-moving items, and recommend assortment improvements.
• Provide insights into consumer buying behavior at forecourts.
• Execute visits according to route plans, prioritizing forecourts and adhering to NDD schedules.
• Assist with credit control and reconcile on-site transactions and payments.
• Compile and present activity reports specific to forecourt channel performance.

Minimum Requirements

• Grade 12 (Matric)
• 5–10 years of related sales experience, including at least 3 years in Forecourt/Convenience Sales
• Excellent verbal and written communication skills
• Proven sales track record over the past 12 months

Skills Required

• Strong knowledge of the sales process with a coachable and curious mindset
• Confidence and a positive attitude to drive sales in a fast-paced environment
• Accountability and willingness to take responsibility for actions
• Resilience and ability to communicate with conviction while providing excellent service
• Active listening to understand customer needs
• Ability to build rapport and maintain strong interpersonal relationships
• Entrepreneurial mindset focused on self-improvement and opportunity
• Technological competence, including Microsoft Office and handheld devices

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