Sales and Marketing Learnership

Company: SAB Vacancies

Job Purpose
To deliver a market-driven, differentiated service within the Tavern Class of Trade, ensuring sustainable growth in brand equity, sales volume, market share, competitive advantage, and corporate reputation.

Skills and Competencies

Commercial Aptitude

• Understand the sales and marketing value chain and interdependencies of each role

• Proactively gather competitor information and incorporate it into selling strategies

• Apply commercial awareness in pricing, product mix, and merchandising decisions

Customer Focus

• Prioritise customer needs and develop strong, productive relationships

• Ensure customer satisfaction and loyalty by effectively meeting requirements

• Build authentic rapport with diverse stakeholders and collaborate on decision-making

Accountability

• Take ownership of results and responsibilities

• Exhibit professional integrity and strong achievement orientation

• Represent SAB with high standards of ethics and professionalism

Flexibility

• Adapt behaviour to changing situations and priorities

• Respond positively to unanticipated events and shifting work demands

Key Roles

• Identify and resolve issues promptly

• Demonstrate resilience in managing flexible and extended working hours

• Willingness to work weekends and public holidays as required

Selling Skills

• Identify customer needs, leverage SAB’s value proposition, and close sales

• Explore alternatives, influence outcomes, and communicate effectively

• Establish rapport, gain commitment, and achieve sales targets

• Plan, organise, and prioritise sales activities efficiently

Planning and Organising

• Develop and execute sales plans in collaboration with the sales lead

• Pay attention to detail to exceed customer expectations

• Maintain excellent administration and record-keeping practices

Customer Development

• Build and manage relationships with tavern owners

• Conduct weekly customer visits and resolve outlet issues

• Maintain accurate and current customer master data

• Achieve customer sales and volume targets

• Ensure consistent weekly purchasing from SAB by outlets

AMPPS Delivery

• Deliver on all AMPPS survey targets: Availability, Merchandising, Price, Promotions, and Space

Responsibilities

Merchandising, Price, Promotions, and Space

• Ensure 100% availability of key brands and packs through forward planning

• Manage stock rotation and merchandising execution per ITEG guidelines

• Negotiate and execute price communications, ensuring compliance

• Monitor competitive shelf space and optimize brand positioning for volume growth

Asset Management

• Manage SAB refrigeration and other assets in outlets, ensuring governance and audit compliance

• Maintain permanent merchandising, signage, and product stocking in line with ITEG

• Conduct asset verification surveys and assist customers with stock replenishment

• Ensure stock rotation, quality, and availability standards are met

Minimum Requirements

• Diploma or Degree in a relevant field

• Valid unendorsed Code 8 driver’s license

• Basic computer literacy and experience with Microsoft Office

• Local area knowledge

• Ability to work flexibly, including weekends

• Successful completion of a drivers’ assessment test prior to appointment

Regions

• Central

• Inland

• East Coast

• Cape