Permanent Brand Manager | 1Life Insurance Vacancies
Job Description
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1Life Insurance Vacancies – Brand Manager-1Life
Location: Gauteng
Company: 1Life Insurance
Job Type: Permanent
Job Sector: Marketing
Job Title: Brand Manager – 1Life
Company: 1Life Insurance
Job Purpose
As the custodian of the 1Life brand, you will create, execute, and monitor brand strategies to align with business objectives. You will report, analyze, and optimize marketing and brand initiatives, contributing to overall business growth and profitability.
Responsibilities
Marketing Execution
- Deliver measurable outcomes through expert marketing guidance.
- Enhance brand prominence through coordinated campaigns across multiple touchpoints.
- Drive business performance metrics via strategic marketing initiatives.
Brand Strategy and Effectiveness
- Manage the brand(s), using performance insights to shape future activities.
- Develop and implement an integrated brand strategy to maximize business results.
Brand Positioning
- Support brand positioning efforts and contribute innovative ideas to brand plans.
Marketing Communications
- Design and execute multi-channel marketing campaigns to support sales growth.
- Leverage integrated channels efficiently to reinforce brand strategy.
- Identify and capitalize on brand development opportunities.
Data Collection and Analysis
- Analyze data independently using established tools to inform decision-making.
Portfolio Management
- Oversee project workstreams, ensuring timely and quality execution within defined parameters.
Stakeholder Engagement (Internal and External)
- Identify stakeholder needs and foster engagement through meetings, events, and tailored communications.
- Manage agency relationships to maximize resource efficiency.
- Collaborate with suppliers and stakeholders to align brand strategy execution.
Marketing Impact Assessment
- Support data collection and analysis to identify optimization opportunities in marketing efforts.
Personal Capability Building
- Enhance skills through training, coaching, and staying updated on industry trends, regulations, and best practices.
Operational Compliance
- Ensure adherence to company policies, regulatory standards, and brand governance in all communications.
Behavioral Competencies
- Drives Results – Delivers outcomes consistently, even under pressure.
- Manages Complexity – Analyzes intricate data to solve problems effectively.
- Business Insight – Applies market knowledge to align strategies with business goals.
- Communicates Effectively – Tailors messaging to diverse audiences.
- Plans and Aligns – Prioritizes work to meet organizational objectives.
- Ensures Accountability – Takes ownership of commitments and performance.
- Organizational Savvy – Navigates internal dynamics with strategic influence.
- Optimizes Work Processes – Improves efficiency through continuous enhancement.
- Being Resilient – Overcomes challenges with composure and adaptability.
- Persuades – Uses compelling arguments to drive alignment and solutions.
Skills
- Brand Management and Development
- Verbal Communication
- Commercial Acumen
- Presentation Skills
- Action Planning
- Customer and Market Analysis
- Data Collection and Analysis
- Planning and Organizing
- Computer Skills (Microsoft Office Suite)
- Review and Reporting
Education
- Grade 12 or SAQA-accredited equivalent (Essential)
- Undergraduate Degree in Marketing, Advertising, or Communications (Essential)
- Postgraduate Marketing/Advertising/Communications qualification (Advantageous)
Experience
- 3–5 years in Brand Management (Essential)
- Agency experience (Essential)
- Traditional and Digital Media experience in planning, buying, and strategy (Advantageous)
- 1–2 years in supervisory or team leadership roles (Advantageous)
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How to Apply
To apply for this position, click the “Apply Now” button or follow the specific instructions provided in the job description. Ensure that your CV and supporting documents are up to date and relevant to the position.
Please note: This job posting may be closed at any time by the employer, either due to internal recruitment policies, legal requirements, or once a suitable candidate has been found. We encourage you to apply as early as possible.
Only shortlisted candidates will be contacted.
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