Job Description

Pick n Pay Careers  – Copywriter – Kenilworth Cape Town

Pick n Pay is looking for a creative and experienced Digital Copywriter to join our team. The ideal candidate will produce and conceptualize digital marketing copy for all Pick n Pay channels, including our website, email campaigns, SMS, social media, and paid media assets. You will collaborate closely with digital designers and other internal stakeholders to ensure alignment with the digital brand plan.

Minimum Requirements:

• 5 years of experience as a Digital Copywriter.
• Retail experience preferred.
• Relevant diploma or related qualification.
• Proficiency in MS Word, MS PowerPoint, Internet, and Outlook.

Competencies:

• Timeliness and attention to detail.
• Excellent command of the English language with strong spelling and grammar skills.
• Ability to work under pressure and manage tight deadlines.
• Creative flair and originality.
• Adaptability to the dynamic retail environment.
• Team player with strong interpersonal skills and the ability to work independently.
• Strong problem-solving skills.

Key Responsibilities:

• Write clear, engaging, and grammatically correct copy for all Pick n Pay digital platforms in line with the target audience, including social media and paid media.
• Ensure all copy aligns with business objectives and enhances brand messaging.
• Contribute creative ideas for campaigns and other digital content.
• Assist in developing and executing digital content strategies, including social media content.
• Conduct research to support and enhance copywriting.
• Liaise with internal stakeholders to interpret briefs and oversee the copy from production to completion.
• Proofread and amend copy as necessary.
• Manage multiple campaigns simultaneously, often under tight deadlines.
• Collaborate with internal teams to ensure accuracy and consistency of copy.
• Set up and refine copy style guides to maintain Pick n Pay’s brand voice.

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