Senior Brand Manager

Company: Danone Vacancies

Job Overview
The Senior Brand Manager is responsible for driving brand equity growth and strengthening Danone’s market presence. This role focuses on delivering profitable innovation, successful product launches, and long-term brand sustainability. The Senior Brand Manager plays a strategic role in shaping brand strategy while leading cross-functional collaboration to achieve commercial and marketing excellence.

Key Responsibilities

• Lead the development and execution of brand strategies to grow equity and market share

• Drive profitable new product launches and ensure sustained performance post-launch

• Manage brand P&L with a strong focus on ROI and commercial effectiveness

• Collaborate with cross-functional teams to deliver integrated marketing and business plans

• Oversee marketing projects from concept to execution, ensuring timely delivery

• Monitor market trends, consumer insights, and competitive activity to inform decisions

• Build strong internal and external networks to enhance brand performance

Qualifications

• Three-year degree in Marketing or a Business-related field

• Honours or post-graduate qualification in Marketing is an advantage

Experience and Skills

• Minimum of 5 years’ experience in Brand Management within an FMCG environment

• 1 to 2 years’ experience managing individuals or a marketing team is an advantage

• Strong exposure to P&L management and ROI-driven decision-making

• Proven experience working effectively within cross-functional teams

• Advanced written, verbal, and listening communication skills

• Strong presentation and stakeholder engagement skills

• Solid project management capability

• Proficiency in MS Office, including PowerPoint and Excel

• Strong analytical skills with a data-driven mindset

• Demonstrated commercial acumen and strategic thinking

• Proven ability to build and leverage professional networks