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16 Feb 2026

Permanent Sales Team Lead – Coca Cola Vacancies

Coca Cola – Posted by JobLink24 , Free State, South Africa

Job Description

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Coca Cola Vacancies – Sales Team Lead

Sales Team Lead

Company: Coca Cola Vacancies

Job Description
Coca-Cola Beverages South Africa (CCBSA) is seeking a dynamic and skilled Sales Team Lead to join our Sales department. The successful candidate will report directly to the Sales Manager and will be responsible for leading, coaching, and managing a team of Merchandiser Order Takers to achieve sales targets and ensure execution excellence.

Key Purpose
Lead and implement L&T strategies in the trade through effective team management and coaching, driving sales performance and achieving KPIs across the assigned region.

Key Duties & Responsibilities

Sales Target Achievement

  • Drive daily, weekly, and monthly sales targets across the region.
  • Monitor sales performance and take corrective action where necessary.
  • Optimize sales through strategic allocation of POS, promotional stock, and merchandising support.

Customer & Market Development

  • Partner with sales representatives to develop and execute customer-specific business plans.
  • Grow market share through effective merchandising, trade execution, and relationship management.
  • Conduct trade visits and engage with store managers/owners to maintain high retail standards.

Execution Excellence

  • Ensure the Picture of Success is implemented for each channel.
  • Oversee merchandising, promotions, order generation, and stock rotation.
  • Manage dealer training and compliance with quality and promotional guidelines.

Team Coaching and Development

  • Coach sales representatives to identify opportunities and deliver outstanding trade execution.
  • Build team capabilities through field training, feedback sessions, and performance reviews.
  • Promote a culture of high performance, teamwork, and customer focus.

Planning and Forecasting

  • Plan and review promotional grids and quarterly action plans.
  • Coordinate with the regional team on route-to-market strategies and customer development activities.
  • Utilize data (e.g., Nielsen, loyalty insights) to inform strategy and communicate performance.

Customer Relationship Management

  • Build and maintain strong customer relationships through structured and informal engagements.
  • Negotiate space for permanent, promotional, and ad hoc initiatives.

Skills, Experience & Education

Education

  • 3-year Sales or Marketing Diploma or Degree

Experience

  • Minimum 2 years of sales experience, preferably in FMCG
  • Proven success in customer development, trade execution, and people management

Skills

  • Sales Leadership and Coaching
  • Route-to-Market Strategy Execution
  • Customer Relationship Management
  • Trade Execution and Merchandising
  • Data Analysis and Insight Application (e.g., Nielsen)
  • Problem Solving and Decision-Making
  • Negotiation and Influencing
  • Communication and Presentation Skills

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