Job Description

Sab Vacancies – ASSISTANT BRAND MANAGER

ASSISTANT BRAND MANAGER – Sab Vacancies

About the Role

Sab Vacancies is seeking a dynamic and results-driven Assistant Brand Manager to support brand strategy development, campaign execution, and cross-functional coordination. The role focuses on strengthening brand positioning, driving promotional effectiveness, ensuring timely project delivery, and supporting initiatives that enhance brand awareness and profitability.

Key Roles and Responsibilities

• Support the development of brand positioning and communication strategies aligned with overall brand strategy.
• Assist in creating promotional strategies to drive awareness, market reach, and profitability.
• Translate campaign big ideas and key visuals into execution strategies including trade reach, point-of-sale materials, merchandising, and in-trade campaign mechanics.
• Develop promotional packaging (primary and secondary) for ad hoc brand initiatives using approved systems.
• Coordinate communication between project teams, brand, marketing, procurement, key accounts, and regional marketing stakeholders.
• Collaborate with brand analysts to determine campaign reach across trade classes and evaluate effectiveness.
• Present campaign plans to trade marketing and group account stakeholders to support customization and execution.
• Ensure adherence to critical path processes from concept to commercialization, guaranteeing timely campaign delivery.
• Manage all campaign-related procurement-to-payment (PTP) processes.
• Prepare and present after-action review (AAR) documentation to support continuous improvement.
• Lead and coordinate cross-functional teams to deliver projects within agreed timelines and budgets.
• Work closely with market research teams to identify consumer trends and insights.
• Provide comprehensive support to the Brand Manager in all brand-building activities.

Key Competencies and Attributes

• Strong execution focus with the ability to deliver results.
• Proactive and solution-oriented mindset.
• Ability to perform effectively under pressure with minimal supervision.
• High level of accuracy and attention to detail.
• Excellent coordination and stakeholder management skills.

Minimum Requirements

• Commercial or Business Degree.
• 3–5 years’ experience in marketing and/or sales, with exposure to event management considered an advantage.

Additional Information

Band: VII

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