Are you a digital marketing expert passionate about storytelling and brand engagement? Ackermans is hiring a Social Media Manager to shape our online presence and lead our social strategy. If you’re ready to drive impactful campaigns, create engaging content, and elevate our brand’s voice, we want to hear from you!

Role Purpose:
As the Social Media Manager, you’ll lead the development and execution of Ackermans’ social media strategy, aligning it with our commercial and marketing goals. This role focuses on content creation, managing a talented team, analyzing performance metrics, and collaborating with key departments to ensure a cohesive brand presence across all digital platforms.

Key Responsibilities:

1. Social Media Strategy Development and Execution:

• Craft and execute a cross-platform social media strategy for channels like Facebook, Instagram, TikTok, and LinkedIn
• Align social media goals with Ackermans’ CFE, Commercial, CLVM, and Digital Marketing objectives
• Integrate social strategies with promotional schedules and content plans

2. Content Creation and Management:

• Oversee the development of platform-specific, engaging content in partnership with ATL, PR, and buying teams
• Lead social-only campaigns, ensuring timely content delivery
• Work with in-house teams and external agencies to deliver compelling social media content

3. Team and Financial Management:

• Manage budgets, team resources, and performance
• Handle stakeholder relationships and foster talent development within the team

4. Performance Analysis and Optimization:

• Use tools like Brandwatch and Salesforce to monitor and analyze social performance, generating actionable insights
• Collaborate with Customer Insights for deeper analytics to understand audience behavior
• Continuously improve campaign effectiveness through data-driven recommendations

5. Industry Trends and Innovation:

• Stay updated on emerging social media trends and tools, presenting quarterly recommendations for strategic innovations
• Share insights with the business to ensure our social media efforts remain cutting-edge

Qualifications:

Essential:

• Grade 12/Matric and a National Diploma/Degree in Marketing or a related field

Preferred:

• Additional qualification in digital marketing

Required Skills:

• Excellent communication and creative content skills
• Strong organizational and detail-oriented approach
• In-depth understanding of social algorithms and platform best practices
• Proficient in analytics and reporting tools, including Brandwatch and Salesforce
• Ability to manage multiple priorities, lead a team, and foster a collaborative environment

Experience Required:

Essential:

• Minimum 3 years’ experience in social media strategy
• At least 2 years’ management experience in marketing, including team leadership
• Proven success in executing multi-channel social media campaigns

Preferred:

• Experience within the retail or clothing industry

Ackermans is excited to welcome a Social Media Manager who’s ready to make a mark. If you’re driven, strategic, and creative, apply now to join our team!