Job Description

Value Vacancies – Sales Representative

Sales Representative

Purpose of the Job
The Sales Representative is responsible for identifying, recruiting, growing, and retaining key customers in the Free State region, including spaza shops, forecourts, and wholesalers. This role focuses on building strategic relationships, driving sales and margin growth, and effectively managing customer debt to ensure timely payments.

Key Responsibilities

• Identify and recruit new customers within the assigned region, achieving monthly and quarterly acquisition targets.
• Maintain and expand the existing customer base to meet or exceed sales volume and margin growth objectives.
• Build and nurture strong customer relationships, ensuring regular contact and high satisfaction levels.
• Manage customer credit to maintain debtor days within agreed limits and ensure on-time payment.
• Conduct regular customer calls, including order-taking and presenting new product lines.
• Monitor, record, and report customer feedback to management for continuous improvement.
• Deliver excellent customer service, resolving queries within agreed turnaround times.
• Execute business strategies such as marketing campaigns and promotional activities, tracking performance against objectives.

Minimum Requirements

• Grade 12 (Matric)
• Minimum 5 years’ experience in a sales role within the FMCG sector
• Proven track record as a successful sales representative
• Excellent verbal and written communication skills
• Valid driver’s license and willingness to travel extensively
• Proficiency in CRM systems, MS Office, and mobile sales tools

Skills Required

• Strong knowledge of the FMCG market and industry dynamics
• Proven selling skills with the ability to close deals
• Excellent negotiation skills to secure mutually beneficial outcomes
• High resilience and persistence in achieving targets
• Active listening skills to understand customer needs
• Clear and confident communication, both verbal and written
• Ability to build and maintain strong business relationships
• Entrepreneurial mindset with a proactive, opportunity-driven approach

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