Job Description

 Mr Price Careers – Paid Social Media Marketer

Job Description
We are looking for a results-driven Paid Social Media Marketer to join our team. In this role, you will be responsible for managing, executing, and optimizing paid social media campaigns to achieve key KPIs. Your expertise will drive our social media strategy and enhance our brand visibility across multiple platforms.

Responsibilities

• Campaign Strategy & Management:
  • Develop and execute paid social media campaigns, including strategy formulation, channel research, and competitor analysis.
  • Build and analyze campaigns, identifying opportunities for strategic improvements and making adjustments to exceed KPIs.
  • Project manage all aspects of campaign execution, from creation to performance analysis.
• Support & Reporting:
  • Provide research, insights, and support to the Ecom Head and brand team to inform effective cross-channel media strategies.
  • Deliver comprehensive insight reports on campaign performance, highlighting key metrics and areas for improvement.
  • Develop and implement media plans aligned with business objectives and ensure best practices are followed.
• Team Development:
  • Upskill team members on effective paid social campaign execution and improve overall understanding of paid social strategies.
  • Support the wider team in enhancing their knowledge and skills in paid social media.
• Strategy & Integration:
  • Create and implement comprehensive social media strategies to boost brand visibility and awareness.
  • Collaborate with cross-functional teams to integrate social media campaigns with overall marketing initiatives.
  • Work closely with Brand Managers to amplify brand reach and engagement on social platforms.

Qualifications

• Experience: 3-5 years in digital marketing with a focus on social media. Proven track record in managing paid social campaigns.
• Technical Skills: In-depth knowledge of paid social media technologies and processes, including Facebook Business Manager, Twitter Ads Manager, TikTok Ads Manager, and retargeting tools.
• Certifications: Facebook Blueprint certification preferred.
• Software Proficiency: Advanced skills in Microsoft Excel and PowerPoint.
• Skills: Excellent communication and interpersonal skills. Strong analytical mindset with the ability to interpret data and derive actionable insights.

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