Job Description

Pick n Pay Careers  – Marketing Manager – Social Media

We’re looking for a dynamic Marketing Manager Social Media to shape the digital presence of Pick n Pay’s Clothing brand across platforms such as Facebook, Instagram, TikTok, and more. This role is ideal for someone passionate about fashion and social media who can blend creative storytelling with strategic insight to engage and grow our online community. As a central part of our marketing team, you’ll create compelling content, lead innovative campaigns, and use analytics to enhance our digital reach. If you’re ready to make a significant impact in a fast-paced retail environment, we’d love to connect with you!

Qualifications and Experience:

• Relevant tertiary qualification in Digital Marketing, Journalism, Media, or Copywriting (retail experience is a plus)
• Minimum of 3 years’ experience as a Social Media Manager in a reputable digital agency or retail environment
• Strong creative writing skills and an in-depth understanding of digital marketing best practices
• Proven ability to manage digital projects, coordinating with multiple agencies and stakeholders
• Ability to thrive under pressure, meeting deadlines with accuracy and creativity

Core Competencies:

• Proactive, positive, and solution-oriented
• Excellent verbal and written communication skills
• Strong team player with a collaborative approach to managing projects
• Creative and up-to-date on social media trends and retail innovations
• Skilled in problem-solving, attention to detail, and content accuracy
• Deep understanding of various social media platforms and ad formats

Key Responsibilities:

• Social Media Strategy: Collaborate with the Head of Marketing to design, implement, and manage social media strategies that align with brand objectives and resonate with our target audience
• Influencer and Community Growth: Plan and execute influencer partnerships to expand reach and engagement; drive growth across all social media channels by setting and achieving clear KPIs
• Content Planning: Maintain a content calendar and posting schedule, ensuring timely and relevant content for our audience, including paid media and video content
• Brand Campaigns: Coordinate social media elements for major brand campaigns, ensuring seamless integration across all channels
• Team and Partner Management: Oversee the social media assistant and manage relationships with third-party suppliers; collaborate with the broader marketing team, buyers, and internal stakeholders
• Customer Engagement: Address customer service inquiries on social channels, turning challenges into positive PR opportunities
• Event Coverage: Provide real-time coverage of Pick n Pay Clothing events on social media
• Paid Advertising: Manage and optimize the social media advertising budget, working with third-party media buyers to enhance campaign performance
• Market Insights: Monitor competitor activities and emerging trends to keep our social strategy competitive and cutting-edge
• Internal Education: Conduct workshops and training sessions to educate internal teams on social media strategy and best practices

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