Job Description

MTN Careers – Marketing Automation and Sales Tool Specialist

About the Program

Join DHL Vacancies as a Marketing Automation and Sales Tool Specialist and play a pivotal role in driving scalable, data-driven marketing operations. This role empowers you to design intelligent automation journeys, optimize sales enablement tools, and elevate customer engagement through best-in-class marketing automation and CRM integration.

Key Responsibilities

• Design, build, and maintain advanced automation programs, smart campaigns, and workflows in Adobe Marketo Engage to nurture leads and enhance customer engagement.
• Own and optimize the marketing automation platform, including segmentation, scoring models, lifecycle management, and database governance.
• Implement and continuously optimize CRM integrations with platforms such as Salesforce to strengthen sales and marketing alignment.
• Plan, execute, and optimize email marketing campaigns to maximize deliverability, engagement, and regulatory compliance.
• Leverage automation capabilities to score, segment, and personalize customer interactions across the funnel.
• Monitor campaign performance, deliver actionable insights, and recommend continuous improvements.
• Execute A/B testing to improve conversion rates and campaign effectiveness.
• Provide troubleshooting, documentation, and governance for automation processes and tool usage.
• Stay current with industry trends and emerging technologies to evolve automation strategies.

Education

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.

Experience

• Minimum 3 years of hands-on experience working directly with Adobe Marketo Engage.
• Proven ability to independently build and manage automation programs, smart campaigns, segmentation, scoring models, and reporting.
• Demonstrated experience in marketing automation, digital marketing, or CRM management.
• Hands-on experience with CRM platforms, including Salesforce, Comet, and Stellar.
• Strong knowledge of email marketing, lead nurturing, and customer segmentation best practices.
• Working knowledge of analytics and reporting tools such as Google Analytics, Adobe Analytics, and Tableau.
• Practical experience with A/B testing and conversion rate optimization.
• Familiarity with digital marketing compliance regulations, including GDPR and POPIA.
• Strong problem-solving skills, exceptional attention to detail, and the ability to collaborate effectively across teams.

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