Job Description

Mr Price Vacancies – Digital Marketer

Job Description
We are seeking a talented Digital Marketer to manage, execute, and optimize paid social media campaigns, ensuring alignment with key KPIs and business objectives. If you have a strong background in digital marketing with a focus on social media, this role offers an exciting opportunity to drive impactful campaigns and enhance brand visibility.

Responsibilities

• Campaign Strategy & Execution:
  Develop and implement campaign strategies, research potential marketing channels, analyze competitors, and test various approaches to optimize performance.
• Performance Analysis:
  Build and analyze campaign performance, identify strategic opportunities, and facilitate changes to exceed expectations and KPIs.
• Project Management:
  Oversee the processes required to efficiently create and run campaigns, ensuring smooth project execution.
• Support & Collaboration:
  Assist the Ecom Head and brand team with research, insights, and data support to develop effective cross-channel media strategies.
• Insight Reporting:
  Deliver detailed reports on campaign performance, providing actionable insights to enhance future strategies.
• Media Planning:
  Create effective and logical media plans based on business objectives, and help develop and implement measurement frameworks and KPIs for paid social media.
• Team Upskilling:
  Provide training and support to team members on best practices for executing paid social campaigns.
• Strategy Development:
  Develop and implement comprehensive social media strategies to boost brand visibility and awareness across various platforms.
• Cross-Functional Collaboration:
  Work closely with Brand Managers and other teams to ensure social media campaigns align with overall marketing initiatives and business goals.

Qualifications

• Experience: 3-5 years in digital marketing with a strong focus on social media.
• Skills: Expertise in running Paid Social campaigns, using Meta Business Manager, Twitter (X) Ads Manager, TikTok Ads Manager, and prospecting/retargeting tools.
• Certification: Facebook Blueprint certification preferred.
• Technical Proficiency: Advanced knowledge of Microsoft Excel and PowerPoint.
• Communication: Excellent people and communication skills.
• Analytical Skills: Proven experience in social media marketing with a focus on conversion objectives, brand marketing, and brand awareness. Strong reporting skills with the ability to interpret data and drive decision-making.

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