Permanent Executive Strategy and Customer and Competitor Insights | Absa Vacancies
Job Description
Absa Vacancies – Executive: Strategy and Customer and Competitor Insights
Location: Sandton, Johannesburg
Company: Absa
Job Type: Permanent
Job Sector: Business Strategy and Market Research
Empowering Africa’s tomorrow, together…one story at a time.
With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with Absa offers the opportunity to be part of an exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Title: Executive: Strategy and Customer and Competitor Insights
Job Summary
Lead the development and execution of Absa’s long-term strategy, ensuring alignment with organisational goals. Drive business unit strategy by leveraging research and insights to deliver a customer-centric, competitive value proposition. Continuously monitor strategy implementation, identify growth opportunities, optimise customer value management, and enhance performance for sustainable market differentiation. Collaborate with cross-functional teams and leverage market insights to position Absa for long-term success.
Job Description
Accountability: Strategy Formulation and Execution
- Develop and implement the long-term business strategy, aligning it with Absa’s vision and goals.
- Lead annual strategic planning, incorporating input from key stakeholders including sales, finance, HR, and operations.
- Enhance Absa’s franchise value through strategies ensuring long-term growth, market leadership, and competitive advantage.
- Integrate new product offerings, partnerships, and market expansions to reinforce Absa’s position as a leading financial institution.
- Analyse market trends, competitive positioning, and customer insights to inform strategic decisions.
- Execute key strategic initiatives that drive business growth and customer satisfaction.
- Monitor strategic plan implementation and alignment with performance targets.
- Leverage market data and trend analytics to create a future-focused commercialisation strategy.
- Align marketing and communication plans with business objectives.
- Drive integration between business units and the broader Group, ensuring brand and marketing strategies enhance customer satisfaction.
Accountability: Monitor Business Performance Against Strategy
- Develop KPIs and dashboards to track financial, operational, and strategic performance.
- Establish franchise value metrics, providing regular executive reporting and improvement insights.
- Analyse performance data to identify optimisation opportunities.
- Engage stakeholders across the product value chain, including CVM, marketing, and third-party vendors.
- Collaborate with CVM and Digital teams to monitor performance against key value drivers.
Accountability: Market Research and Analysis
- Deliver market insights and strategy development for Absa, ensuring stakeholder alignment.
- Conduct competitor and trend analysis to provide strategic thought leadership.
- Deepen understanding of customer, partner, and industry dynamics to uncover growth opportunities.
- Monetise research insights through data-driven products and services.
- Translate data into strategies that enhance customer experiences, campaigns, and brand growth.
- Represent Absa in committees and lead knowledge-sharing initiatives to strengthen market positioning.
Accountability: Customer Primacy and Sustainability
- Drive customer-focused strategies through compelling value propositions.
- Align customer experience standards with marketing initiatives.
- Harness customer data for actionable insights that boost marketing effectiveness and revenue.
- Collaborate with analytics teams to enable data-driven personalisation and decision-making.
- Define and implement Customer Value Management frameworks, customer journeys, and CX standards.
Accountability: Business Management and Governance
- Enhance operational efficiency within the Managing Executive’s office.
- Represent the ME’s office in strategic projects supporting business priorities.
- Ensure governance frameworks facilitate effective decision-making.
- Prepare executive and board reports on performance and strategic progress.
- Maintain compliance with corporate governance and internal reporting standards.
- Serve as a key liaison for Group, industry bodies, and stakeholders.
Accountability: Customer Value Management
- Oversee CVM strategy execution across the business unit.
- Lead customer measurement and alignment with Absa’s CVM objectives.
- Provide advanced analytics in collaboration with other business units.
- Manage social media engagement and performance tracking.
- Foster a customer-centric culture aligned with Absa’s colleague and customer experience goals.
- Track churn trends and define improvement initiatives.
Accountability: Stakeholder Engagement
- Contribute as a key Exco member to Absa’s internal and external strategic agenda.
- Partner with executive teams to align strategic objectives and delivery pipelines.
- Ensure insights drive business ownership and stakeholder buy-in.
Accountability: People Management
- Build a high-performing team through coaching, mentoring, and performance development.
- Drive a culture of continuous improvement and recognition.
- Address training needs and talent development for sustained team growth.
- Lead succession planning and recruitment aligned with workforce strategies.
- Manage employee relations, grievances, and survey action plans.
- Champion Absa’s employer-of-choice ambitions.
Education
- Bachelor’s Degree in Commerce, Business Management, Finance, or equivalent (Required).
- Postgraduate qualification in Commerce, Management, Strategy, or Governance (Advantageous).
- Actuary, CFA, or MBA (Advantageous).
Experience
- 10+ years in Financial Services (Banking preferred).
- 5–6 years in Advice/Insurance business.
- 5+ years in Senior Leadership with expertise in Strategy, Customer Value Management, and Strategic Execution.
Knowledge and Skills
- Strategic Visioning and Leadership
- Business Acumen
- Creative and Innovative Thinking
- Data Analysis and Reasoning
- Teamwork and Stakeholder Management
- Inspirational Leadership
- Customer Experience Management
- Change and Improvement Orientation
- Networking and Social Media Strategy
Absa Bank Limited is an equal opportunity, affirmative action employer. Preference will be given to candidates from designated groups in alignment with the Employment Equity Act 55 of 1998. Absa reserves the right not to make an appointment.
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