Job Description

value logistics – Forecourt Sales Representative

About the Program

Value Logistics partners with leading forecourt and convenience retailers to deliver fast-moving consumer goods with speed, reliability, and strong in-store execution. The Forecourt Sales Representative plays a crucial role in driving growth and availability within this high-volume channel.

Purpose of the Job

The Forecourt Sales Representative is responsible for managing and growing sales within petrol station forecourts and convenience outlets. This role requires strong knowledge of forecourt operations, excellent relationship management, and the ability to perform in a fast-paced, high-turnover environment while ensuring consistent availability and effective merchandising.

Key Responsibilities

• Develop and grow forecourt and convenience retail accounts within the beverage and snack categories
• Manage and grow private label product performance within the forecourt channel
• Provide high-frequency service to ensure consistent availability and merchandising standards
• Build strong working relationships with site managers and forecourt teams
• Monitor stock levels and coordinate timely replenishment to prevent out-of-stock situations
• Execute promotional activations and ensure effective point-of-sale implementation in line with promotion cycles
• Track SKU performance, particularly fast-moving items, and recommend assortment improvements
• Provide insights into consumer buying behaviour within the forecourt environment
• Execute route plans with a strong focus on forecourts and strict adherence to NDDs
• Support credit control processes and reconcile on-site transactions and payments
• Compile and present channel-specific activity and performance reports

Minimum Requirements

• Grade 12 (Matric)
• 5 to 10 years of relevant sales experience, with at least 3 years in forecourt or convenience sales
• Strong verbal and written communication skills
• Proven sales performance over the past 12 months

Skills Requirements

• Strong understanding of the sales process with a coachable, curious mindset
• Confidence and drive to perform in a fast-paced sales environment
• High level of accountability and ownership of results
• Resilience with the ability to communicate with conviction and deliver excellent service
• Active listening skills to accurately understand customer needs
• Strong rapport-building and interpersonal skills
• Entrepreneurial mindset with a focus on continuous improvement
• Technological competence in Microsoft applications and handheld devices

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